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Resume

Experience

14+ Years of AI & Data Growth Management Experience

Generated over $535 million in sales for the products I managed.

Some of my previous customers included NFL, NBA, WNBA, Target, Verizon, NSA, Neiman Marcus, Carnival Cruise Lines, VMware, Southern Tire Mart, OpenTeams, Lakers, Bank of America, Bazaarvoice, OpenText, LinkedIn, eBay, Meta, New York Life, US Airforce, Dell, and many other medium enterprises and startups.

  • 25+ Years of Product Management

  • 11+ software products from concept to completion

  • 14+ years managing direct reports

  • 14+ years in executive leadership

  • 11+ years of executive consulting

  • ​9+ years of e-commerce experience

  • $40 million raised in venture capital

  • 14 patents awarded

  • 2 accelerator programs directed

  • 23+ training and certification courses published

  • 500+ technology partnerships managed

  • 3 acquisitions successfully executed

  • 2 company spin-offs led & launched

2022 - 2024

CMO & Partner Manager

Digital Transformation, Predictive Analytics, Big Data, & Artificial Intelligence

OpenTeams

Austin, Texas

Results
 

  • Increased Lead Generation by 29,900%

  • Grew Engineering Manager Relationships by 400%

  • Expanded Corporate Network by 2,000%

Contributed to $30 million in revenue growth at OpenTeams & Quansight by leading a team of product, marketing, and partner managers while collaborating with developers, project managers, and client services.

  • Conducted market research to identify target personas, industries, and segments, aligning product positioning with customer needs and market opportunities.

  • Developed and executed a partner strategy with top-tier companies like Oracle, Nvidia, and IBM, expanding market reach and driving integration.

  • Collaborated with a cross-functional team to update messaging and develop a prototype, enabling cross-selling opportunities with Oracle and improving product-market fit.

  • Leveraged data analytics to refine product features and target markets, contributing to sustained growth with fulfillment partner Quansight.

2019 - 2022

Product Manager

Global Digital Transformation Initiative

The Church of Jesus Christ of Latter-day Saints

Salt Lake City, Utah

Results
 

  • Enhanced Missionary Training Efficiency by 30%+

  • Increased Missionary Reach by 1.8 Million

  • 50% Reduction in Manual Lead Handling

Contributed to large-scale missionary efforts for the Church of Jesus Christ of Latter-day Saints by developing key outreach strategies, training, and digital tools.

  • Helped craft the core message, "Love, Share, Invite," empowering 17 million members to share the gospel.

  • Developed training for missionaries on "Love, Share, Invite" and digital outreach best practices.

  • Built an integration between Facebook and the Church’s CRM, scaling ad leads across all Church pages.

  • Created a community of 1.8 million followers, offering missionaries a free platform for outreach.

2018 - 2022

CEO & Founder

AI SAAS Sales and Marketing Platform

Sales Innovator

Rexburg, Idaho

Built and scaled an AI ABM SaaS product at Sales Innovator, automating sales and marketing across multiple clients.

  • Led a team of developers to manage, search, and mail over 20 terabytes of contacts.

  • Automated the sending of 100,000 emails per day for clients.

  • Gathered client requirements and applied AI to improve email open rates.

  • Scaled and implemented the solution, enhancing sales and marketing processes.

2013 - 2018

AI & Data Growth Manager

Digital Transformation, Predictive Analytics, & Social Media

Verizon

Salt Lake City, Utah

Results
 

  • Increased Marketing Efficiency by 40%

  • Improved Global Brand Monitoring by 50%

  • Improved Cross-Functional Collaboration by 30%

Led product strategy at Verizon, managing a team of 140 to create executive dashboards that optimized ad spend, social reporting, and marketing decisions.

  • Built data infrastructure and integrated APIs to consolidate systems.

  • Designed and automated executive dashboards to streamline decision-making.

  • Implemented AI automation to improve campaign performance and insights.

  • Developed the Verizon command center to track global brand conversations and optimize ad spend.

2014 - 2016

AI & Data Growth Manager

Digital Transformation, Predictive Analytics, & Big Data

NFL

New York, New York

Results
 

  • Increased Marketing Efficiency by 35%

  • Boosted Fan Interaction by 50%

  • Improved E-commerce Sales by 25%

Contributed to the NFL’s CRM consolidation, optimizing fan data for improved marketing and sales.

  • Collaborated on consolidating CRMs across all NFL teams, enhancing marketing efficiency and sales outreach.

  • Developed the NFL’s Social Media Command Center, centralizing fan feedback to drive strategic decisions.

  • Delivered advanced data analysis, identifying trends and boosting e-commerce opportunities.

  • Implemented predictive analytics tools to anticipate fan behaviors and optimize targeted marketing campaigns.

2013 - 2015

AI & Data Growth Manager

Data-Driven Sales Strategy & Customer Experience

Neiman Marcus

Dallas, Texas

Results
 

  • Increased Revenue by 20%

  • Enhanced Customer Retention by 30%

  • Improved Real-Time Feedback by 50%

Led initiatives to optimize product sales and customer feedback at Neiman Marcus, driving revenue growth.

  • Developed in-store and e-commerce sales strategies, contributing to significant revenue increases.

  • Led a data analyst team to prioritize product sales, improving customer loyalty and retention.

  • Established a Social Media Command Center to capture real-time buyer feedback across all store locations, informing strategic decisions.

2013 - 2015

AI & Data Growth Manager

Marketing Optimization, Predictive Analytics, & E-Commerce Strategy

Carnival Cruise Corporation

Miami, Floriday

Results
 

  • Reduced Marketing Costs by 25%

  • Increased Vendor Efficiency by 30%

  • Boosted E-commerce Conversions by 20%

Supported Carnival Cruise Lines in optimizing marketing spend, vendor relationships, and e-commerce projects.

  • Conducted a review of marketing investments to enhance efficiency and maximize ROI.

  • Recommended new vendors to reduce costs and improve outcomes, aligning with strategic goals.

  • Delivered actionable recommendations to optimize the e-commerce platform, driving conversions and enhancing the customer experience.

  • Analyzed performance data to identify trends and opportunities, enabling data-driven decisions for marketing and e-commerce improvements.

2013 - 2015

AI & Data Growth Manager

Channel Partner Strategy & Data-Driven Optimization

VMware

Austin, Texas

Results
 

  • 15-20% Increase in Sales through Targeted Partnerships

  • 25% Improvement in Communication Efficiency

  • 40% Enhancement in Marketing Effectiveness

Helped VMware optimize its channel partner portal and program, driving increased sales.

  • Analyzed data on 80,000+ channel partners to forecast strategic focus areas, guiding targeted partnership actions.

  • Enhanced communication by ensuring accurate partner contact information and supplementing with additional data.

  • Developed detailed partner personas, refining VMware's channel partner marketing strategies for optimized engagement.

  • Created a roadmap based on customer feedback and data to prioritize updates to the channel partner portal and program.

2013 - 2018

CEO & Founder

Digital Transformation, Predictive Analytics Consulting, & AI SAAS Product

Predictive Science

Austin, Texas

Results
 

  • 100% growth in sales

  • Secured 100% of Series A funding goal

  • Achieved 0% turnover

Led digital transformation and AI initiatives for Fortune 1000 companies, driving significant growth.

  • Spearheaded company growth to $20 million in sales, earning recognition as Gartner's fastest-growing data science startup.

  • Secured $7 million in Series A funding, fueling strategic expansion and innovation.

  • Recruited and managed a high-performance global team of 80, fostering a collaborative culture of excellence.

  • Built an AI-driven SaaS product infrastructure and dashboard for companies, enabling scalable solutions for data-driven decision-making.

2010 - 2013

Director of Digital Innovation Accelerator

Marketing Innovation, Predictive Analytics, AI, & E-Commerce Optmization

Dell

Austin, Texas

Led Dell to build, launch, and spin out several tech companies.

  • Led a digital innovations lab of 250+ top-performing employees- overseeing a $25 million innovation budget to drive cutting-edge projects.

  • Secured 14 patents in social commerce- showcasing leadership in technological advancement and intellectual property.

  • Founded and nurtured multiple startups within Dell- leading them to successful spin-offs and securing external funding.

Results
 

  • Accelerated Innovation by 40%

  • Boosted Product Success by 35%

  • Increased Spin-Off Funding by 50%

2008 - 2010

Product Line Manager, Social & Content

Marketing Innovation, Content Management, Collaboration, & Social Media

OpenText & Vignette

Austin, Texas

​Results

​

  • Increased Revenue by $15 Million

  • Improved Team Efficiency by 30%

  • Drove Multi-Million Sales Growth

Managed a $15 million enterprise software product line.

  • Oversaw the OpenText collaboration product- achieving $15 million in annual sales through strategic management and innovation.

  • Developed the OpenText social media product- significantly contributing to millions in annual sales through targeted digital strategies.

  • Led, developed, and mentored a multidisciplinary team of developers, marketers, and sales professionals- enhancing product line success.

2003 - 2008

Product Manager, Alliances & Netware

Operating Systems, Linux, Open Source, Storage, & Collaboration

Novell

Provo, Utah

​Results

​

  • Generated $500 Million in Annual Revenue

  • Enhanced Partner Relationships by 25%

Co-managed a $500 million enterprise software product.

  • Directed Novell's global partner marketing initiatives for NetWare and collaborated with top-tier partners, such as HP, Dell, IBM, and Symantec, to drive strategic marketing efforts and enhance partner relationships.

  • Oversaw the development and management of storage features for a flagship product- generating over $500 million in annual licensing revenue through innovative feature enhancements and market positioning.

  • Played a crucial role in devising and executing a comprehensive business strategy for Novell's entry into the team collaboration market, culminating in the successful acquisition of Sitescape as per the strategic plan.

2003 - 2008

Associate Director eBusiness Accelerator

Digital Transformation, E-Commerce

BYU, Kevin & Debra Rollins Center for eBusiness | Brigham Young University

Provo, Utah

​Results

​

  • Generated $500 Million in Annual Revenue

  • Enhanced Partner Relationships by 25%

Key contributor to launching the Kevin & Debra Rollins Center for eBusiness at BYU, securing $8 million in funding.

  • Attracted corporate partnerships with Novell, Novartis, Ford, and Sun Microsystems.

  • Designed impactful projects with corporations, driving significant business outcomes.

  • Mentored over 100 students, guiding them through real-world projects and fostering professional development.

Education

Masters Information Systems Management

​Brigham Young University, Marriott School of Business

Provo, Utah

The degree provided a strong background in computer science, data, and a solid foundation in systems management and technology strategy. This expertise enabled me to excel as Chief AI & Data Growth Officer, where I leveraged AI-driven solutions and led digital transformation initiatives that delivered measurable business growth and operational efficiency.

Economics, Bachelor

​Brigham Young University

Provo, Utah

This degree provided a strong foundation in analytical thinking, data interpretation, and market dynamics. It has been instrumental in developing strategic business insights and decision-making skills, which I have applied in roles such as Chief AI & Data Growth Officer to drive data-driven growth, optimize business operations, and deliver impactful results through economic and technological analysis.

Skills

Data & AI Technology Expertise

  • Machine Learning Platforms: TensorFlow, PyTorch, Google AI Platform, Amazon SageMaker

  • Natural Language Processing: OpenAI GPT, BERT, spaCY, Hugging Face

  • Computer Vision: OpenCV, YOLO, Google Vision AI, Microsoft Azure Computer Vision

  • Big Data Analytics: Apache Hadoop, Apache Spark, Databricks, Google BigQuery

  • Data Warehousing and Data Lakes: Amazon Redshift, Snowflake, Google BigLake, Microsoft Azure Synapse Analytics

  • Data Science Platforms: DataRobot, Kaggle, Anaconda, RapidMiner

  • AI-Powered Automation: UiPath, Automation Anywhere, Blue Prism

  • AI-Powered Data Engineering Tools: dbt (Data Build Tool), Apache Airflow, Trifacta 

  • AI for Edge Computing: NVIDIA Jetson, Google Coral, Azure IoT Edge

  • Cloud AI Services: Google Cloud AI, AWS AI/ML, Microsoft Azure AI, Oracle AI

  • Data Integration and ETL: Google Tag Manager, Talend, Informatica, Apache NiFi

  • Web Analytics: Google Analytics, Adobe Analytics

  • AI-Powered Customer Experience: Salesforce Einstein, Zendesk AI, LivePerson

  • Data Querying and Management: SQL, Google BigQuery, Presto

Product Technology Expertise

  • Roadmapping & Planning: Aha!, ProductPlan, Trello

  • Agile & Scrum Management: JIRA, Asana, Monday.com

  • Customer Feedback & Research: UserVoice, Qualtrics, SurveyMonkey

  • Prototyping & Wireframing: Figma, Balsamiq, Axure

  • Analytics & Data: Google Analytics, Mixpanel, Amplitude

  • Collaboration & Communication: Slack, Confluence, Miro

  • Task & Project Management: JIRA, Trello, Asana. Pendo,

  • Version Control & Documentation: GitHub, Confluence, SharePoint

Marketing Technology Expertise

  • Marketing Automation: HubSpot, Marketo, Pardot, & Active Campaign

  • CRM: Salesforce, Microsoft Dynamics 365, Zoho, HubSpot

  • Analytics & Data: Google Analytics, Adobe Analytics, Tableau, IBM Watson Analytics

  • CMS: Wordpress, Drupal, Joomla, Adobe Experience Manager

  • Social Media Management: Hootsuite, Buffer, Sprout Social, Social Baker

  • Email Marketing: Mailchimp, Constant Contact, Sendinblue, Campaign Monitor

  • SEO: Ahrefs, SEMrush, Moz, Google Search Console

  • Ads: Google Ads, Facebook Ads, LinkedIn Ads, AdRoll, Pacvue, Perpetua, Quartile, Sellozo, Skai, or Teikametrics

  • Lead Generation: Apollo, LinkedIn Sales Navigator, ZoomInfo, Clearbit

  • Podcasting: Anchor, Libsyn, Audacity, Buzzsprout

  • Webinar: Zoom, GoToWebinar

Languages

English (native)

Portuguese (proficient)

Spanish (proficient)

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